It started as a simple tweet: can you help and fill out this survey? We’ll share results to all who participate. Interested in the topic, I clicked on the link only to find a very short, poorly designed survey. The survey had seven questions (not counting the email capture for results sharing) of which several were closed ended essentially binary questions — i.e, “yes”, “no” and “maybe” were the only answer options. There were two open ends to collect unaided recall of favorite cause marketing programs and past participation in cause marketing programs.
I … Read more
