It started as a simple tweet: can you help and fill out this survey?  We’ll share results to all who participate.  Interested in the topic, I clicked on the link only to find a very short, poorly designed survey.  The survey had seven questions (not counting the email capture for results sharing) of which several were closed ended essentially binary questions — i.e, “yes”, “no” and “maybe” were the only answer options.  There were two open ends to collect unaided recall of favorite cause marketing programs and past participation in cause marketing programs.

I … Read more

Yesterday, tipped off by a tweet from Geoff Livingston, I learned about USA Today’s latest iteration of its What America Wants brand campaign: #AmericaWants Hashtag Campaign.  The  paper is offering a one day, full size color ad in its weekday (Monday-Thursday) print edition, valued at $189,400 to a charity that receives the most tweets to the line:  ”#americawants (insert charity name) to win a full page ad in USA Today.”

The campaign is a mix of brand and cause marketing: it is reinforcing through its proscribed tweet script its trade campaign while simultaneously attempting to tap into American’s desire to … Read more

Chances are, if you are a Facebook user, you probably have seen friends posting a name of a color as a status update.  The latest Facebook meme began on Wednesday this week as female users began receiving messages in their inboxes.

“We are playing a game for Breast Cancer Awareness,” one form of the message read. “Write the color of your bra as your status — just the color, nothing else!! Copy this and pass it on to all girls — NO MEN!! This will be … Read more