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The Power Of A Tweet

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  • Hi Anne, I’ve been so busy that I wouldn’t have taken the time to do this unless you had called me out on Twitter about this. Thus, your power of Twitter premise is true and with folks watching it carries more weight than 1-1 communications

    Most importantly, its all for the good, and thanks for prompting me to act.

    @knakao

  • Anne,

    Your post really resonated with me. If you don’t mind, I may borrow the tale for a guest blog that I was invited to post later this week.

    The day after the Haiti earthquake I instructed our social media marketing director to drop everything and simply spend the morning on Twitter trying to help connect resources to people who want to help.

    Later that day she sent me this note:

    “On Wednesday we were #31 in the list of top 100 tweets on Haiti” according to Topsy.com.

    Very satisfying indeed.

    Deron Triff
    CEO, Changents.com

    • Anne Mai Bertelsen

      Deron, you welcome to share the tale. You might want to also take a look at an initiative my colleagues and I have just launched http://causeshift.com. We want to address some of the issues relating to how causes and disasters are thought about, responded to and solved. There is so much learning, so much good thought that can be gleaned from this disaster in Haiti. We didn’t want to miss out on the opportunity to focus the discussion and see where it goes. You might consider sharing a post about Changents there.

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