Last month Nielsen’s Claritas division released data profiling the users of various social networks — which has been picked up by bloggers, social media consultants, like my friends at ClickMarkets, and now, today, by NPR.
In the piece, produced by Laura Sydell, teenagers talked about the social differences of social networks.
MySpace vs. Facebook
Sixteen-year-old Nico Kurt (who attends an elite, private high school) lays out his view of the MySpace users this way: “It seems trashy to me. The only people who use it are trashy people.”
“No one uses MySpace,” says 17-year-old Halie Pacheco, a student at The Urban … Read more
It’s a mad, mad, mad, mad world and everywhere you turn, people are racing to embrace AMC’s Mad Men, a drama about an advertising agency circa early 1960s, on the eve of the political and social upheavals that would define the Boomers. First, it was the marketing and advertising Twitterati converting their avatars into Mad Men characters this summer in anticipation of the show’s return; then the Emmys who conferred no less than 16 nominations to the show, which ultimately won best drama, and now Sesame … Read more
Photo credits (left to right): Photobucket.com, Funlok.com
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In the early days of my marketing career, I spent a fair amount of time both in front of, and behind, focus group room mirrors, leading or observing consumers play a brand personification game. The game is simple: the moderator provides the name of a brand. The consumers create a profile — using words, photos or other prompts to represent the brand as a person — complete with gender, … Read more
Last week, Nicholas Patten turned me on to Personas, a component of MIT’s Social Media Group’s Metropath(ologies) exhibit which enables users to visual their online identities. According to the site, Personas “uses sophisticated natural language processing and the Internet to create a data picture of one’s aggregated online identity.”
It’s a brilliant way to look at how the internet — or anyone who is going to google you — sees you. The site is simple — you enter in your name and Personas scours the web for every instance of your … Read more
via emarketer.com
According to Burson-Marsteller, a little over half of Fortune 100 companies are on Twitter while only 29% of have a Facebook fan page. To me, it’s not a big surprise since Twitter has become such an easy way to “listen” to what people are saying about one’s brand.
via emarketer.com
But, interestingly, in a shift from earlier this year, marketers are including links to their Twitter accounts on email campaigns. Unfortunately, the study doesn’t … Read more
While marketers may still be skeptical about mobile apps, research by GravityTank suggests marketers should reconsider given consumers’ engagement with mobile apps.
I think this is one of the best — and funniest — presentations on social media I have seen. Marta Kagan, the author, is a genius. And, I need to thank Bryan Fuhr, from AKQA, for turning me onto it.
While you may not want to use this with a client, there are certainly some wonderful insights and stats worth sharing.
Two weeks ago, I posed the question whether there was a linkage between the economy and social media. Ron Coyle at Concepts Marketing did a nice analysis correlating unemployment to site traffic to Facebook, MySpace and LinkedIn.
Yesterday, Nielsen released a report that the economy seems to also be impacting purchase as well as time spent on video games. You can check out the full story at Nielsen Wire as well as download the full report for free but here are the highlights.
On average, individuals are playing video games an hour a week more than last … Read more
I’m not by any means a statistician but I’ve been wondering lately if there is a correlation between the growth of social media sites like Facebook and Twitter and the national unemployment rate. So, for fun (I know, kind of perverse idea of fun), I decided just to put some stats together. I’ll leave it to the real statisticians to run sophisticated models to prove (or disprove) the connection.
