archive for the ‘Branding’ Category
February 17th, 2010 by Anne Mai Bertelsen
A week after launching Buzz, Google’s new social network product, the company faced an avalanche of criticism for its privacy violations and forced them to make changes on the fly, set up a war room to monitor the negative feedback and issue this public apology on the Gmail blog this weekend:
“We’ve heard your feedback loud and clear, and since we launched Google Buzz four days ago, we’ve been working around the clock to address the concerns you’ve raised. Today, we wanted to let you know … Read more
Tags: brand management, crisis management, don't be evil, Google, google analytics, Google Buzz, linkedin
Posted in Branding, Marketing, Social Networks | No Comments »
August 25th, 2009 by Anne Mai Bertelsen
Last week, Nicholas Patten turned me on to Personas, a component of MIT’s Social Media Group’s Metropath(ologies) exhibit which enables users to visual their online identities. According to the site, Personas “uses sophisticated natural language processing and the Internet to create a data picture of one’s aggregated online identity.”
It’s a brilliant way to look at how the internet — or anyone who is going to google you — sees you. The site is simple — you enter in your name and Personas scours the web for every instance of your … Read more
Tags: MIT, personal brand, Personas
Posted in Branding, Marketing | No Comments »