about
MAi Strategies is a strategic marketing consultancy, founded in 2000 by Anne Mai Bertelsen, a marketing and digital strategist with over 20 years experience. We specialize in the art of strategy and the science of data to help marketers and brand executives — from Fortune 500 companies to non-profits — develop and execute break-through, effective integrated marketing and digital strategies.
Our work has made our clients succeed. Whether its gaining new customers. Or, deepening loyalty among existing customers. We develop and launch innovative new products, services and marketing programs, such as the award-winning Members Project for American Express. Our experience covers the gamut from financial services to trade associations to non-profits.
Prior to founding MAi Strategies, Anne practiced the art and science of strategic marketing as a marketing director at American Express and the Port Authority of New York and New Jersey and as a political strategist and pollster for political affairs consulting firm Dresner, Sykes, Jordan and Townsend. She had the good fortune to be mentored by Tony Schwartz, a pioneer in advertising. She began her career as an Assistant Producer for CBS News’ Election and Survey Unit.
A member of the American Marketing Association, Social Media Club and the Online Community Research Council, Anne writes regularly on marketing and digital strategies for MediaPost and Digiday:Daily. She writes on politics and causes for the Huffington Post and is a principal at CauseShift, a consultancy that shifts how non-profits, governments and businesses think about, innovate and solve major issues.
She received a B.A. in History from Rutgers University and a M.A. in Political Science from New York University.