It’s no news that marketers are often guilty of Shiny Object Syndrome — i.e., being mesmerized by the latest technology at the expense of business objectives. QR codes, scannable two dimensional bar codes, appear to be the latest shiny object for digital marketers. In NYC, it is difficult to travel more than a few blocks before you encounter a QR code — on billboards, on a store window, in a cab, on a bus shelter or in a subway car.
But the ubiquity doesn’t mean that QR codes are effective. A recent Twitter exchange with Uwe Hook (@uwehook), co-founder of … Read more
