archive for March, 2010
March 18th, 2010 by Anne Mai Bertelsen
The other night while watching CBS’s “The Good Wife,” I saw Apple’s newest iPhone television spot, “First Steps.” In the storyline, a young mother is talking about her child’s first steps, which she then records and sends to her mother and grandfather. The tagline, “We would never have shared all that without the iPhone,” brilliantly signals key multi-generational benefits of the 3GS iPhones: capturing and sharing important family milestones…. Read more
Tags: Apple, Boomers, iphone
Posted in Boomers, Marketing | No Comments »
March 1st, 2010 by Anne Mai Bertelsen
I have been a huge fan of Jesse Thomas since first seeing his work on the conversation prism last year. A creative designer, he has a knack for visually representing data — and in doing so, telling a compelling story.
This video, which he posted on Vimeo last week, tells the tale of our very networked, digital lives — how it started, how far it reaches and how rapidly it has grown. While some of the data is … Read more
Tags: data visualization, digital, digital stats, internet, jess3, jesse thomas, linkedin, Social Networks
Posted in Marketing, Social Networks, data | No Comments »