Last week, Nicholas Patten turned me on to Personas, a component of MIT’s Social Media Group’s Metropath(ologies) exhibit which enables users to visual their online identities.   According to the site, Personas “uses sophisticated natural language processing and the Internet to create a data picture of one’s aggregated online identity.”

It’s a brilliant way to look at how the internet — or anyone who is going to google you — sees you.  The site is simple — you enter in your name and Personas scours the web for every instance of your … Read more

via emarketer.com
According to Burson-Marsteller, a little over half of Fortune 100 companies are on Twitter while only 29% of have a Facebook fan page. To me, it’s not a big surprise since Twitter has become such an easy way to “listen” to what people are saying about one’s brand.

via emarketer.com
But, interestingly, in a shift from earlier this year, marketers are including links to their Twitter accounts on email campaigns.  Unfortunately, the study doesn’t … Read more

While marketers may still be skeptical about mobile apps, research by GravityTank suggests marketers should reconsider given consumers’ engagement with mobile apps.

via blog.friendfeed.com
Today, Bret Taylor, a co-founder of FriendFeed announced that Facebook acquired his company on the FriendFeed Blog although he titled it cutely FriendFeed accepts Facebook friend request
The Twitterati have made “Facebook Acquires” a trending topic.  Some love it; some hate it.  Personally, I’m wondering how or if Facebook — with its large, mainstream following (some have called it “Grandma’s social network”) is going to incorporate the realtime features of FriendFeed that the “geeks” so adore.  Robert Scoble wrote in his blog that Facebook gained, among other things, … Read more

I think this is one of the best — and funniest — presentations on social media I have seen. Marta Kagan, the author, is a genius. And, I need to thank Bryan Fuhr, from AKQA, for turning me onto it.

While you may not want to use this with a client, there are certainly some wonderful insights and stats worth sharing.

[slideshare id=1729300&doc=wtfissocialmedia5-090716070117-phpapp01]