For many years, marketers have shied away from targeting Boomers — particularly older Boomers, i.e., over 50 — on the theory that they were less affluent, less likely to try new products and less willing to switch brands.

Now, it appears, marketers are having a change of heart driven in part by the recession and in part by changing demographics — a change of heart that Stuart Elliott nicely summarized in his New York Times piece last week. Big marketers such as Target, Chrysler, Kraft Foods, L’Oreal and Procter & Gamble are discovering that older consumers, during this … Read more

Since first posting Twitter:  Why and How, a number of friends and acquaintances have shared that they just aren’t “getting” Twitter.  Try as they might, they are not seeing the value of Twitter yet.

I understand how they feel: in the very beginning, I followed a handful of people — mostly my friends and family.  We were all trying to figure out this new way of communicating.  Twitter came with limited instructions, no suggested followers and as a result our tweet streams were largely empty or populated … Read more